Nowadays when businesses hear about Facebook Ads, the first thing that they think is that its a scam. The reality is that Facebook can be hard and frustrating at times, but it definitely is not a scam! The Brand Lux Media team has over a decade of experience in managing ads on Facebook and we have the confidence to say that we can thrive in the results that you wish to accomplish.
Let's talk about what Facebook Ads is exactly!
Facebook Ads is a paid advertising marketing platform that is mainly based on clicks, impressions, and auctions. Facebook offers many different types of formats; video, images, lead generation, post engagement, page likes, and many other.
The Advantages of Using Facebook
Facebook is the most used platform nowadays, and it has an immense audience. Statistics say that Facebook has 2.41 billion active users every single month. The power of their traffic is extremely unique, and the good thing about advertising on Facebook is that the platform shares the audience you want for your business with you.
Now this is the real power...
Facebook efficiently slices and dices its audience demographics. If you target one person and that person typically buys from you, you can use that person's profile and apply it to other people who share the same characteristics to hopefully get the same results. You don't get that robust kind of targeting technology and capabilities with other platforms.
Facebook Ads Campaigns
This type of campaign literally shows your brand to the people you target, therefore, increasing brand awareness
This campaign reaches the maximum numbers of people with the people you target
To increase traffic from websites, apps, or even simply your business facebook page
To increase engagement like post likes, post comments, post shares, event responses, claim offers, and more
Facebook ads offers many different types of campaigns that have different goals:
Reaches people who are more likely to perform any type of conversion on your website.
This campaign shows items from catalogs to a target audience
Increases the number of visits to your website (store)
Simply increases the installations for applications
Increases video views by reaching your targetted audience.
Captures any type of lead from prospects with a "form" that facebook provides you with.
Increases messages on Facebook messenger to have a more personal conversation with prospect
Why Brand Lux Media
We do what ever it takes in order to reach your business goals. We don't want to only work with you, but we want to build a collaboration to help you test, optimize and scale your business. Our team is very dedicate and passionate about what they do. We have experts in all areas; managing ad accounts, copy writing, website building, funnel creation, and many other areas.