Updated: Oct 25, 2019
It doesn't matter if you run a well-established business or you are managing a startup. It doesn't matter how much of a budget you're working with. Like it or not, and believe it or not, the main way you can make people become aware of your company's brand, and eventually consume the products or services your company offers, is through advertising.
Free Advertising Doesn't Exist
Let's put it this way, you can't be in two places at once. If you're spending all this time and effort trying to brand and promote your business the ‘free’ way, what if you're doing something else that produce ten times the result?
You Cannot Ignore Facebook Ads
What's so awesome about Facebook ads besides its relative low cost is the technology behind it.
Again, you may be operating with a fairly small budget. That's okay. Because with Facebook ads, you can leverage the highly sophisticated "social snooping" and "personal profiling" technology Mark Zuckerberg brought to the table.
Did you know that when you log into Facebook, you're legally giving them the right to figure you out? I know it sounds creepy, but Facebook has so much technology it can figuratively get in your head.
It is no surprise that a lot of people consume lots of random pieces of content of Facebook, only to find themselves, sooner or later, being shown ads that seem so personal. It's as if they're thinking about certain things, and an ad would show up that matches those concerns, fears or needs.
There's nothing magical about this. This is a testament to just how robust Facebook's technology is.
The Benefits of Facebook Advertising
Facebook has a robust and powerful high-tech advertising targeting system
Facebook is still relatively cheap
Facebook has so much ad inventory that, depending on the kind of campaign you run, it is still very affordable compared to competing platforms like Google Adwords
Facebook helps you engage your customers
Not only can Facebook help you stay relevant with your target audience members, but you can also plug in these ads to your actual sales funnel
You can break into new markets
Facebook can drive leads
Facebook can boost your SEO
The Downside of Facebook Advertising
Here are just a few of the disadvantages Facebook has. It is by no means a perfect advertising platform. Not even by a long shot. You need to be aware of its downsides.
Facebook Campaign Success Turns Heavily on Ad Quality
If your ads are very vague, irrelevant or simply send the wrong message, don't be all that shocked if they don't produce the results you're looking for.
Beware of the Competition
Unless you really put in the time, effort and energy to create ads that will truly stand out, it's very easy for your competition to outclass you.
You Put Your Brand Out There and it can Be Exposed to Negative Comments on Facebook
As the old saying goes, bad news travels twice as fast as good news. For every good review you get, don't be surprised if you get two or more negative comments since it’s so easy to leave bad comments on FB.
You Need to Put in the Time to Properly Work Facebook's Ad System
The bad news is that, like with any other advertising platform or tool, you have to put in the time to master the learning curve. The good news is, with the right guide, like this book, you can cut back on time and maximize efficiency.
Also, by setting up the right ads to target the right eyeballs, you can also avoid some of the disadvantages listed above.